Netflix - Ciara Smith - MKTG340

Personal Identifiable Information Ciara Smith DeVry University https://blogprojectforciarasmith.blogspot.com/ Abstract             This week in our blog posting we will be talking about something a little more personal to the general public. We all have personal or private information and we may even be supplying that to companies online. If we are freely giving it out or being required to give it out, what is happening to it? In the generation of pen and paper days we could trust that our information was being locked away in a filing system or even shredded after use, but the internet doesn’t work this way. So, here we are, to take a deeper dive into the world of personally identifiable information along with our favorite streaming company, Netflix. We are going to check out the privacy policy, see what we notice, and asses any recommendations we may or may not have. Let’s begin!  Personal Iden...

Web Design Ciara Smith DeVry University Abstract             In today’s blog post, we will be discussing website design for both mobile and desktop versions for the popular streaming company, Netflix. Over the past few weeks, we have researched the expectations and requirements of the Interactive Advertising Bureau and have learned what it takes to make a website chic and consumer friendly. As consumers, we all know first impressions mean everything and with the common marketing “8-second rule” our attention can be lost very quickly. So, let’s get ready to dive in and see how Netflix’s stands up to the challenge. Web Design I first visited the website on my computer, and I am instantly greeted by a clean and nicely designed, black and red website. The first thing on the page is a call to action that allows me to try the service absolutely free for 30 days! They even have a nice calendar detail that shows when my ...

Websites Ciara Smith DeVry University Abstract             In today’s blog post, we will be taking a closer look at the three websites and how they compare to the Interactive Advertising Bureau’s (IAB) standards.   IAB is a company that empowers the media and marketing industries to excel in the digital economy. They have a membership composed of 650 leading media companies, brands, and technology firms that are responsible for selling, delivering, and optimizing digital ad campaigns. They are committed to professional development and improving the knowledge, skills, expertise, and diversity of the workforce across the digital industry. Due to their standards and policies they basically set the standard for digital advertisement compliance. So, let’s take a closer look and see how their guidelines are being represented for these three companies. The companies and websites I have selected are Ford, McDonald'...