Skip to main content

Blog Project - Week Six


Web Design
Ciara Smith
DeVry University

Abstract
            In today’s blog post, we will be discussing website design for both mobile and desktop versions for the popular streaming company, Netflix. Over the past few weeks, we have researched the expectations and requirements of the Interactive Advertising Bureau and have learned what it takes to make a website chic and consumer friendly. As consumers, we all know first impressions mean everything and with the common marketing “8-second rule” our attention can be lost very quickly. So, let’s get ready to dive in and see how Netflix’s stands up to the challenge.


Web Design
I first visited the website on my computer, and I am instantly greeted by a clean and nicely designed, black and red website. The first thing on the page is a call to action that allows me to try the service absolutely free for 30 days! They even have a nice calendar detail that shows when my first bill would be due if I were to subscribe. Working in a billing department myself, I understand how customers can be easily confused as to when to make their payments, so this is nice to help clear up any confusion or mystery.
As I begin to scroll down for more information there is an interactive ad that shows what looks like an interactive clip of the Netflix home screen and how it looks and maneuvers. You are given a preview of some shows that are available in viewing this quick little video graphic. It is appealing and isn’t too overbearing. Beyond this part of the website, it has information about downloading shows. This is one of Netflix’s newest feature that I absolutely love! You can download a large selection of TV shows and movies for those moments when you know you will be offline. This is great for someone moving or traveling and is aware that internet may not be available. The great thing about this service is it is already included with your membership!
Following some additional information about the subscription, how it works, and how you can watch, Netflix offers some nice navigation clickables near the bottom of their page. There you can easily find out about “what is Netflix,” the cost, where to watch, how to cancel, what can you watch, and more information about the free trial. The nice thing about this site is it gives you just enough information without overloading the consumer. We all know Netflix carries a library with about a million things to watch so this could be an easy service to overwhelm someone that maybe is completely new to television streaming.
If you are viewing the website on the mobile you will see an identical version of the desktop. The transition from desktop to mobile version gives you a great compatibility and display. The great thing about the mobile version is that it shrinks the content down to make the advertisements easy to view and navigation on the mobile screen. Netflix even offers a mobile app to allow its consumers to watch the content easily. Due to the simplicity of the desktop website, the mobile site is also easy to view and isn’t overwhelming with too much content
Overall, I would say Netflix practices great web design principles on both mobile and desktop. They display the major criteria that are required and don’t go too much beyond that. Their context is nicely displayed by providing a clear message of what they do and how to get set up. Growth of social networks is displayed because not only does the company completely utilizes the internet, but they also have their own profiles to help promote shows in post that are able to collect likes, shares, and comments. The information is time-sensitive when it is displayed on the website as well as the mobile device. If you are a Netflix member you know they have spent money to make their services stream effortlessly as well. You are getting a very high value for your money considering the content you are able to view. Also, they make it easy to set up and pay. Customers are automatically set up on auto payment to give them one less bill to keep track of. The site itself is secure and complies with privacy laws as well. If I were to give Netflix’s web design a grade, I would say they both deserve an A+.





References
Netflix. Retrieved October 10, 2019, from https://www.netflix.com
Roberts, Mary L., Debra Zahay. Internet Marketing: Integrating Online and Offline Strategies, 3rd Edition. Cengage Learning, 20120328. VitalBook file.

Comments

Post a Comment

Popular posts from this blog

Blog Project - Week One

For my assignment this week I selected a company called Netflix to get my daily updates on. This is a very popular steaming service company that is being used all over the world. The reason for it becoming so popular is due to its large library of variety and material. If you have ever used the service, you would definitely understand. The content feels literally, endless! One of the great things about Netflix is how it brings value to its clients. First, their price point starts at only $8.99 per month. This will get you access to a variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of compatible devices. You can watch as much as you want, whenever you want, and without ANY commercials! How it works is you sign on to their website or mobile app through a supported device through the internet. As long as you are online, you are good to go! But let's say you know you are not going to have access to the internet at some point. Netflix now al...
Post a Comment
Read more

Blog Project - Week Three

Kansas State Football Ciara Smith DeVry University Abstract             Today’s blog post we are going to discuss one of my favorite college football teams, K-State University. I have been on their email list for a few season’s now and they send out alerts for season tickets, player and coach statistics, updates on the next few upcoming games, and links to video highlights. I enjoy reading their emails due to the information being easily and nicely displayed. In this blog post, we will discuss if K-State has good direct marketing and design. We will take a look and see if they are compliant with the current CAN-SPAM act. We will also discuss if K-State is using the internet to their full advantage to achieve direct marketing strategic goals. Now, let’s begin!   Kansas State Football Lately, with football season now in full force, I have seen a great influx of email’s, alerts, and marketing for all my team...
Post a Comment
Read more

Blog Project - Week Five

Websites Ciara Smith DeVry University Abstract             In today’s blog post, we will be taking a closer look at the three websites and how they compare to the Interactive Advertising Bureau’s (IAB) standards.   IAB is a company that empowers the media and marketing industries to excel in the digital economy. They have a membership composed of 650 leading media companies, brands, and technology firms that are responsible for selling, delivering, and optimizing digital ad campaigns. They are committed to professional development and improving the knowledge, skills, expertise, and diversity of the workforce across the digital industry. Due to their standards and policies they basically set the standard for digital advertisement compliance. So, let’s take a closer look and see how their guidelines are being represented for these three companies. The companies and websites I have selected are Ford, McDonald'...
Post a Comment
Read more